Project/Role Overview

Title: Social Content Creator & Behind-the-Scenes Videographer
Company: Strange Music Inc. / King Iso
Date & Duration: April - October 2025

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Summary

I worked full-time with Strange Music on the release of King Iso’s album Ghetto Psycho, producing social-first video ads and behind-the-scenes mini documentaries that highlighted the making of the music videos of the album’s singles.

 

Context & Problem

King Iso’s album Ghetto Psycho is Iso’s 9th official album release, which required a marketing push that resonated with fans and aligned with Strange Music’s high production standards. The challenge was to create engaging content that promoted the album across multiple platforms, maintained authenticity, and sustained momentum from pre-release teasers through launch and beyond.

 

Role & Responsibilities

• Shot, edited, and published short-form promotional videos tailored for Instagram, TikTok, YouTube Shorts, and Facebook.

• Filmed and produced behind-the-scenes mini-documentaries of the creation of the 4 music videos.

• Collaborated with Strange Music’s marketing team to ensure content aligned with the brand identity and campaign objectives.

• Delivered high-quality edits on tight timelines to support real-time marketing needs.

 

Process

• Coordinated with King Iso and the Strange Music creative team to storyboard and outline content priorities.

• Captured behind-the-scenes studio sessions, creative meetings, and promotional appearances.

• Designed social-first edits optimized for vertical video, trending sounds, and platform-specific best practices.

• Managed multiple deliverables simultaneously, balancing long-form documentary content with rapid-fire short-form ads.

 

Solution & Deliverables

• A series of social-ready video ads promoting Ghetto Psycho ahead of release.

• Behind-the-scenes mini-docs highlighting King Iso’s process, creative vision, and fan connection.

• Content packages are adapted to multiple aspect ratios (9:16, 1:1, 16:9) for distribution across platforms.

 

Results & Impact

• Drove fan engagement and anticipation for the album on social channels.

• Provided King Iso with shareable, authentic content that deepened fan loyalty.

• Contributed to the overall visibility of the album campaign, reinforcing Strange Music’s reputation for strong artist promotion.

 

Reflection

This project expanded my expertise in combining story-driven mini-doc content with fast-turnaround social advertising, teaching me how to balance creativity with marketing precision. It reinforced the importance of adaptability and working collaboratively with artists and marketing teams to amplify a campaign’s success.