Hella Highwater
by Jehry Robinson

Case Study

Project/Role Overview

Title: Social Content Creator, Videographer, and Photographer
Company: Strange Music Inc. / Jehry Robinson
Date & Duration: [Insert Dates of Campaign]

Summary
I collaborated with Strange Music on the release of Jehry Robinson’s fifth album, Hella Highwater, producing social content, filming behind-the-scenes documentary-style footage, and capturing multiple cover art photographs used in the album’s marketing campaign.

Context & Problem

The challenge was to create a cohesive promotional campaign for Hella Highwater that showcased Jehry Robinson’s artistry, connected with fans on social platforms, and provided compelling visuals to anchor the album’s identity. Strange Music needed content that could span pre-release teasers, behind-the-scenes storytelling, and high-quality photography for official artwork.

Role & Responsibilities

• Shot and edited social-first promotional content (short-form videos, teasers, and stories).

• Filmed behind-the-scenes documentary-style footage of the creation of the five music videos released on the album rollout.

• Captured and edited multiple photographs that were selected as official cover art for singles and promotional materials.

• Collaborated with Jehry Robinson and Strange Music’s marketing team to align creative with brand and campaign goals.

Process

• Worked closely with Jehry Robinson to capture authentic moments in the studio and during campaign prep.

• Filmed docu-style content using Sony FX3 and Ronin gimbal stabilizers to create cinematic, intimate storytelling.

• Shot photography sessions during the music video shoots to translate into impactful cover artwork cohesive with the music videos.

• Edited and optimized deliverables for both digital platforms and print needs.

Solution & Deliverables

• A series of social media videos that promoted Hella Highwater before and after release.

• Behind-the-scenes mini-docs that highlighted Jehry Robinson’s artistry and energy.

• High-resolution cover art photographs used for singles and campaign promotion.

Results & Impact

• Strengthened Jehry Robinson’s digital presence with a steady flow of engaging, authentic content.

• Delivered official cover art that became a core visual element of the album campaign.

• Elevated the storytelling aspect of the promotion, giving fans a behind-the-scenes connection to the music.

Reflection

This project allowed me to combine my skills in social-first video production, documentary filmmaking, and photography, resulting in a holistic creative contribution to a music release campaign. It reinforced my ability to deliver content across multiple mediums while ensuring a consistent brand and artistic identity.