COSM by
Tech N9ne Collabos

Case Study

Project/Role Overview

Position: Full-Time Employee

Title: Social Content Creator, BTS Videographer, and Photographer
Company: Strange Music Inc. / Tech N9ne
Date & Duration: January – August 2024

Summary
I collaborated with Strange Music on Tech N9ne’s Collabos album COSM, producing social-first promotional content, filming behind-the-scenes documentary-style footage, and contributing cover art photography that was incorporated into the cover art for some of the album’s singles.

Context & Problem

The Collabos series has long been a hallmark of Tech N9ne’s career, featuring collaborations with a wide range of artists. For COSM, Strange Music needed a promotional campaign that reflected the collaborative energy of the project, delivered authentic behind-the-scenes storytelling, and supplied striking visuals to anchor the release.

Role & Responsibilities

• Produced social-first video content optimized for TikTok, Instagram, YouTube Shorts, and Facebook.

• Filmed behind-the-scenes content of the production of all the music videos for the project.

• Captured high-quality photography sessions, including select images used as official cover art.

• Worked with Tech N9ne’s team to ensure creative alignment with the album’s vision and Strange Music’s branding.

Process

• Filmed docu-style BTS footage showcasing the creative chemistry between Tech N9ne and collaborators.

• Shot and edited photo sessions with an emphasis on bold imagery suitable for album artwork.

• Delivered content in multiple aspect ratios and formats for different platforms.

Solution & Deliverables

• A series of short-form video ads and teasers promoting COSM.

• Behind-the-scenes video mini-docs highlighting the making of the album’s music videos.

• Official cover art photographs used in promotional materials and digital releases.

Results & Impact

• Elevated the COSM album campaign with a mix of authentic BTS storytelling and polished promotional content.

• Strengthened fan engagement by providing rare glimpses into the collaboration process.

• Delivered impactful visuals that became part of the album’s identity through cover art photography for P.O.W. and Drippy Drop.

Reflection

This project underscored the importance of versatility in album promotion — moving fluidly between content marketing, documentary-style coverage, and creative photography. It taught me how to amplify an album campaign across multiple mediums while ensuring a consistent visual and narrative brand.