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Social Content For Strange Music

Case Study

Project/Role Overview

Position: Full-Time Employee

Title: Content Creator / Media Production Assistant (Strange Music Inc.)

Company: Strange Music Inc. (Tech N9ne’s independent record label)

Date & Duration: January 2024 - Present

 

Summary

Created and supported multimedia content for label releases, social campaigns, and internal projects.

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Context & Problem

  • Strange Music required a steady stream of engaging, professional content to support artist releases and keep fans actively engaged on social media.

  • The label’s brand is highly recognizable, so all media had to be on-brand, polished, and delivered on deadline.

Role & Responsibilities

  • Assisted the video production team with shooting, lighting, and editing behind-the-scenes content, promos, and interviews.

  • Designed social media assets (graphics, thumbnails, short-form edits, cover art).

  • Managed file organization and media.

  • Supported day-to-day studio operations.

  • Worked on the road during tour, creating content on the road while on tour when needed.

Process

  • Collaborated with the creative team to develop short-form promotional content.

  • Edited footage for multiple platforms (YouTube, Instagram, TikTok, Facebook).

  • Ensured consistency with Strange Music’s branding (fonts, logos, style).

  • Adapted quickly to shifting priorities when artists dropped surprise content.

Solution & Deliverables

  • Delivered a steady stream of video clips, social graphics, and behind-the-scenes visuals.

  • Produced content used to promote new singles, albums, and events.

  • Helped maintain audience engagement during downtime between tours.

Results & Impact

  • Increased fan engagement across Strange Music’s social platforms.

  • Supported marketing campaigns that drove visibility for Tech N9ne and other artists.

  • Built professional experience in music-industry media production at a national level.

Reflection

  • Learned how an established independent label operates its media pipeline.

  • Strengthened skills in brand consistency, fast turnaround editing, and team collaboration.

  • Experience set a foundation for working with other entertainment and creative brands.

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